Projects
The entire 5th Story of the Tribune Tower has been taken over by eight of the Bay Areas top artists and transformed into a first-of-its-kind mixed-reality Museum where all of the works will be sold as NFTs. Bridging the digital and analog, The 5th Story has hosted numerous events providing physical experiences that highlight the artwork as well as Augmented Reality activations of each mural. The work features a diverse range of styles from Graffiti and Afro-futurism to large-scale Photographic murals.
The project was born out of the artists desire to explore this new medium collaboratively, push the boundaries of what an NFT is, and provide some blueprint for other muralists thinking about entering the NFT space.
Bud Snow’s colorful neo-primalist work just earned her a mention by Playboy as an artists to watch in the NFT space, Jet Martinez’s delicate floral motifs blur the lines between fine art and street art, Joshua Mays’ afro-futurist imagery and abstraction expand collective imaginations, Ruff Draft’s multimedia photography translate current events and the emotions they convey, Vogue TDK’s photorealistic spraycan work has solidified him as a legend graffiti artist, and Rachel Wolfe-Goldsmith’s futurist murals empower people of color as her subjects.
Curated by Rachel Wolfe-Goldsmith and Produced by ENDEAVORS, the NFT’s consist of drone footage , Animated 3-D scans of the mural, behind-the-scenes artist interviews and photography, and a hand-crafted collector’s box with artist ephemera. Proceeds from each edition will be split evenly amongst the participating artists.
Spanning over 20,000 square feet, Journey through five cohesive installations in an astonishing space with wide open studios, thirty foot high ceilings, and state of the art technology that will bring you into a new dimension.
We are proud to have produced Live at The Lot Vol 1 and
New Year's Eve Live via live stream for our community to watch from the safety of home during the pandemic.
It is so important to bring greater awareness to local musicians, small businesses, organizations and projects and we are proud to have provided a platform for them to do just that.
ENDEAVORS is dedicated to working with the community to support and give light to local artists and businesses. We understand that COVID safety is important and that it is crucial for creatives to have a platform to showcase their work.
Murals
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